INITIATIVE

The pomegranate has held profound meaning in Armenian culture for centuries. It is considered a symbol of life, fertility, and prosperity and it remains an indispensable part of the nation's traditions. art and literature. In ancient Armenian mythology, a pomegranate is believed to consist of 365 seeds, representing each day of the year and the continuity of life. They also symbolize the strength and resilience of the Armenian people throughout turbulent times, as well as the unity that they strove to preserve when they dispersed across the world.

Inspired by this powerful symbol, we have designed a beautiful pendant crafted from 18k gold, which combines cultural meaning with elegance. This exquisite piece of jewelry, stands as a tribute to the enduring spirit of Armenians and their devotion to their roots, created to be worn with pride.

All proceeds will be dedicated to significant Armenian causes that help preserve our culture, share it with the world, and support our communities worldwide. In particular, the funds raised from this initiative will be donated to the Armenian Blue Cross in Greece, supporting their vital humanitarian work and good causes.

We truly hope that the world will embrace our initiative and join us in this meaningful effort.

Gold necklace on a neutral background

Pomegranate Necklace

Pendant made by 18k gold, paired with a 40cm chain
Price: 300 euro